more anti-terrorism silliness
Cut on the Bias has a long post about those supermarket discount cards and the data they collect--you did know that was what they're all about, didn't you?--being used not just for marketing, which frankly is scary enough, but fro law enforcement.
Taking note of Susanna's post, InstaPundit speculates that a lot of the "savings" from the cards are bogus--the products are marked up before the sales are applies.
When I was visiting my friend Kim up in Chicago, I did a little shopping at a local grocery for which I didn't have a card. I bought some staples that would have been cheaper had I carried one of the things, but there was no way I was going to sign up for a card I'd only use once just to save a few bucks. The experience was enlightening, though: There's no doubt that if it were just about enticing consumers to buy, they could just mark items down. The fact is they're giving the consumer an incetive--and a pretty hefty one; we "save" about 20% of our grocery bill a week using the thing--to use the card, and everything you purchase gets recorded, on sale or not. Scary, when you think about it, and frankly it's a little embarrassing that I participate willingly every week to save a couple of bucks.