cool web app of the day
Great googly moogly! You Are Where You Live lets you enter your ZIP code and then provides the predominant marketing profiles for that area. These marketing profiles (also known as "clusters" or "segments") are used to determine the flow of all sorts of goods and services; for example, whether cheapo DVDs are available at one's local supermarket--or not. Fascinating and frightening.
(via Riba Rambles)